SENIOR DIGITAL STRATEGIST
January 2024 until now
LOUIS INTERNET GmbH | Detmold
Client: Röhlig, BITO, Frostkrone, Häfner Krullmann
Tasks: Consulting B2B national and international companies, LinkedIn ad campaigns, website architecture, user journey, automated e-mail marketing, AI prompting, UGC casting and script writing

CONTENT & CREATOR MANAGEMENT
December 2025 until now
rescens cosmetics | Hamburg
Tasks: Sourcing and casting affiliate creators and influencers, creating UGC scripts, video editing, designing an affiliate program, managing the affiliate program,
community management (Instagram and TikTok), PR partnerships, META Ads strategy and analysis

SENIOR COPYWRITER & CONCEPT
February 2023 – July 2023
Palmer Hargreaves | Köln
Clients: Ford, Nissan, Audi, Telekom Deutschland, Bayer AG
Services: Creative concept development, print, B2B/B2C, trade show booths, internal brand communication, employer branding (online and offline), AI content generation

BRAND MANAGER & STAKEHOLDER
July 2019 – January 2024
HEADAID GmbH | Hamburg
Client: Anti-Hangover Drink
Tasks: All marketing materials (online and offline), coordination of partnerships, website development and social media branding, B2B and B2C PR, UGC casting &
coordination, scriptwriting

SENIOR COPYWRITER & CONCEPT
October 2020 – February 2023
you GmbH (ehemals Schipper Company) | Hamburg
Clients: GEERS, ENTEGA, dm, Kodak Germany
Tasks: Digital consulting (social media, metaverse, user journey), print, TV, radio, B2B & B2C, out-of-home (OoH), brochures, direct marketing

SENIOR COPYWRITER
December 2019 - April 2020
Unilever U-Studios | Hamburg
Clients: Unilever Food Solutions, KNORR, Breyers, Pure Leaf, The Tea Company, Rexona
Tasks: Print, Banner, Social Media, Outdoor

COPYWRITER & STRATEGIST
November 2017 - November 2019
Urbanet | Hamburg
Clients: ECE Group (21 Shoppingcenter in DACH)
Tasks: Outdoor, Print, Radio, Social Media, Center-
Marketing, Outdoor, Promotion, Digitization of the shopping experience, annual marketing strategy

FREELANCE COPYWRITER
November 2016 - November 2017
Booked by: Jung von Matt/Spree, Jung von Matt/Havel, KKLD* (WPP), Aura Light GmbH, Lagardère Sports, defacto BE/ONE